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Provisions for Data Protection

Welcome to the home page of Maritim Hotels!

We are glad that you decided to visit our website and thank you for your interest in our company. The increasing mechanisation of our daily lives today offers us many unexpected possibilities. Associated with this is a high degree of responsibility on the part of the companies to which we make available our personal data. Maritim Hotels is fully aware of this responsibility and the protection of your privacy in the use of our website is a matter of great importance to us.

We observe the applicable personal data protection provisions, in particular the legal data protection requirements of the German Telemedia Act [TMG] and the Federal Data Protection Act [Bundesdatenschutzgesetz].

This data protection policy applies exclusively to the websites made available by Maritim Hotelgesellschaft mbH, Bad Salzuflen (hereinafter referred to as "Maritim").

In the following paragraphs, we are pleased to let you know what information we collect, process, save and use.

Collection and saving of usage data

Each time a user accesses a Maritim Hotelgesellschaft mbH website page and each time a file is retrieved, access data on this operation will be saved in a protocol file. 

This concerns the following data:

  • The page from which you called up our page
  • Date and time when the page was called up
  • Information on the volume of data transferred
  • The access status (page transferred, not found, etc.)
  • Operating system and Internet usage program (browser) used

This data will be analysed exclusively for statistical purposes, to allow us to continue optimising our Internet presence and improving the appeal of our website service, and will not be passed on to third parties. If it is possible to enter personal or commercial data (e-mail addresses, names, addresses) on the website, the disclosure of this data by the user will be exclusively on a voluntary basis. In this case, too, your data will be treated confidentially and will not be passed on to third parties. Nor will there be any linking to the above-mentioned usage data.


Maritim Hotelgesellschaft mbH uses cookies on its websites. A "cookie" is a text file containing a series of signs that are saved on your computer when you visit a website. When you visit this website again, the cookie allows the website to recognise your browser. You can activate or deactivate the use of cookies in your browser settings. You should note, in this connection, that some features on the websites or some services might not function perfectly without cookies. In the YourOnlineChoices preference management system, you can veto usage-based online advertising from individual or all companies.

Statistical analyses and plugins

For some of our services, we collect additional data, for example for statistical purposes. To establish a basis for our media data, we can determine, for example, how often pages are called up or which of our websites are especially visited. On many of our websites, in addition, plugins/add-ons such as Facebook are integrated.

a) Google Analytics Universal

This website uses Google Analytics Universal, a Web analytics service provided by Google Inc. ("Google"). Google Analytics also uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website will be transmitted to Google, who will store it on servers in the United States. We would like to point out that this website uses Google Analytics with the Addon “_anonymizeIp()” and IP addresses will therefore only be further processed truncated in order to prevent them from being directly linked to a particular person. Only in exceptional cases will the whole IP address first be transferred to a Google server in the USA for truncation there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them with other services relating to website activity and Internet usage. The IP-address that your browser conveys within the scope of Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. You can also opt out from having the data collected by the cookie in relation to your use of the website (including your IP address) sent to Google and from its processing by Google by downloading and installing Google Analytics Opt-Out Browser Plugin, available under the following Link, for your current web browser. Alternatively to the browser add-on, or in a browser on a mobile device please click on the following Link to prevent future data collection on this website by Google Analytics (the opt-out will only function in the browser concerned and only for this domain). An opt-out cookie will be installed on your computer. If you turn off cookies in the browser, you will have to click on this Link again.

b) Google Tag Manager

To manage our website tags through one user interface, we use a Google Tag Manager on our websites. The Tag Manager itself is a cookie-free domain, which does not collect any personal data. The tool is used to trigger other tags, which in turn can collect data under certain circumstances. The Google Tag Manager does not, however, access this data. Of course, it is possible to obtain further information on this and, where necessary, deactivate the service. Please use the following Link for this.

c) Google Maps

On our websites we use Google Maps as a route planner and to show map details. You can find Google Maps’ terms and conditions for use here 

d) Google AdWords

The Google AdWords advertising programme ("AdWords") of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), uses what is known as conversion tracking to analyse the results of the campaign on this Web page. If you click on an advertisement displayed by Google, a cookie will be installed on your computer. The conversion statistics are generated through the information that is collected by the AdWords cookie. The cookies that are installed during the conversion tracking become invalid after 30 days, and contain no personal information; so they cannot be used for personal identification. If our website is visited prior to the end of the 30-day period, the cookie will enable us and Google to detect whether the user clicks on the ad and is taken to this page. Every Google AdWords customer receives a different cookie. As a result, it is impossible for cookies to track customers over the AdWords Web pages.

At this Link you can adjust the settings for the type of advertising that is displayed by Google on your computer. You can apply additional controls over your display preferences here

e) Facebook / Facebook Ads

If you use Facebook and click on the "I like" button, for example, this information will be sent to Facebook Inc. and saved there. If you wish to prevent such data being transferred, you must log out under your Facebook user account before your visit to our Internet page. 

As part of our activities in the social networks, we use the following Facebook communication tools: “Custom Audiences” and “Website Custom Audiences”. We will use your usage data to create an impersonal, and thus also largely irreversible, hash total, known as a “hash value”. It is possible to send this to Facebook for marketing purposes and for evaluations. You can find information on data collection initiated by Facebook, its nature and its extent, as well as the possibility of protecting yourself, in Facebook’s data protection guidelines. If you wish to object to the use of “Facebook Website Custom Audiences”, please click here.

f) Google +1

This Web page uses the "+1 button" on the Google Plus social network run by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). If you visit a Web page on our website that has this type of button, your browser will connect directly to the Google servers. Google will send the contents of the "+1" button directly to your browser and, from there, it will be integrated into the Web page As a result, we have no influence on the scope of the data that Google collects with the button. According to Google, unless you click on the button, no personal information is collected. Such information, including the IP address, will only be collected and processed for logged-in Google members. For information about the purpose and scope of the data acquisition and the way in which the data is processed and used by Google, as well as your rights in this respect and the settings options to protect your personal information, please refer to Google’s data protection information on the "+1" button. 

If you are a member of Google Plus and you do not want Google to gather data on you via our website and link this data to your member data saved in Google, you must log out of Google Plus before you visit our website.

g) Retargeting

On our websites and in our online services, information on the surfing behaviour of our website visitors, completely anonymised using the technology of AdRoll (AdRoll, 972 Mission Street, San Francisco, CA 94103, USA), is evaluated for internal marketing purposes. For this, cookies are used. With the help of this technology, suitable recommendations and advertising messages for our users' interests are shown when third-party websites are visited. It is not possible to use this data to identify a particular person. The data collected from AdRoll will be used merely to make relevant content available to the users of our websites and online websites. Of course, you can find out in more details, or object to the anonymised analysis of your surfing conduct, under AdRoll.

Collection and processing of personal data

The only way your personal data is collected by us is when you choose to make the information available to us for example in enquiries or bookings. Typical examples of this might be when you enter into business relationships with us through various communications channels, conclusion of an online contract on our or third-party websites (e.g. hotel, meeting and rating portals) or by sending us an enquiry form. (contact forms, PartnerCard area or e-mails). 

Uses and disclosure of personal data

The personal data collected on these websites, or transferred to us by third-party providers (e.g. hotel, meeting and rating portals) for booking purposes or in the event of enquiries will be used by us for contract implementation and processing your enquiries as well as for advertising, market research purposes. Advertising and market research purposes mean that we will contact you in writing by post, e-mail or SMS under certain circumstances in order to inform you of special offers or services that correspond to your travel interests. All data used by us in this connection will exclusively and without exception remain with Maritim Hotelgesellschaft mbH and its affiliated operations. Your data will not at any time be disclosed to third parties that do not use personal data on behalf of Maritim Hotelgesellschaft mbH (for example post or mailing companies). Of course, you can object to the use of your data by us for marketing purposes at any time. For this, click on the following Link

External service-providers that process personal data on behalf of Maritim Hotelgesellschaft mbH, for example post or mailing companies, are subject to the statutory data protection provisions and may only process the data made available for a specific purpose.

External links

For your optimal information, on our sites you can find links that direct you to third-party websites. If such links are not obviously identifiable, we point out that they are external links. Maritim Hotelgesellschaft mbH does not have any influence on the content or layout of these websites. The information of our data protection policy therefore does not apply to them.  

User’s declaration of consent

By the use of our websites and online services, you declare that you agree to the data made available voluntarily by you and the transferred data being saved by us and used and processed in accordance with this data protection policy.


On request, in accordance with the existing statutory regulations, we will inform you in writing whether personal data from you is saved by us and, if so, what data. Should false information from you be saved by us, we will change, block or delete it on request.

If you have any questions pertaining to the processing of your personal data, please use our contact form.

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