Evening lights at the pool of Maritim Resort Calabria with palm trees and mountain backdrop

Franchise or hotel management agreement – the right operating model for your hotel

Developing successful hotels together

Whether through a franchise or a management agreement, we offer tailored solutions for hotel investors, owners and project developers. 

Benefit from an established hotel brand, many years of industry experience and a strong distribution network.

Business professionals discussing documents during a meeting at a hotel.

Why choose Maritim as a partner?

For decades, Maritim has stood for hospitality, quality and commercial success. With our franchise and management solutions, we support owners and investors in unlocking the full potential of their hotel properties.

Your benefits at a glance

  • Strong and established hotel brand
  • Centralised distribution and reservation systems
  • Professional revenue management
  • Marketing and sales support
  • Quality standards and operational expertise
  • Access to international markets
Two businessmen in the office discuss documents on a tablet.

Two models. One shared goal: long-term success.

Franchise or management agreement – what is the difference?

Both franchise agreements and management agreements enable cooperation with an established hotel company. The key difference lies in who is responsible for operating the hotel.

Franchise agreement

Under a franchise agreement, we provide owners with access to the Maritim brand and its distribution channels. We also offer expert support in the areas of operations, marketing and sales, as well as qualified staff training.

The owner retains operational responsibility and independently manages personnel, day-to-day business and operating processes.

Operate independently. Benefit from a strong brand

The franchise model is particularly suitable for owners and operators who wish to manage their hotel independently while benefiting from the advantages of an established hotel brand.

As an experienced franchisor, Maritim supports its partners with proven standards, centralised systems and comprehensive expertise.

Services included in the franchise model
  • Use of the Maritim brand
  • Connection to central booking and reservation systems
  • Sales and marketing support
  • Quality and brand standards
  • Training, knowledge transfer and access to the latest systems and artificial intelligence

Management agreement

Under a hotel management agreement, Maritim assumes responsibility for the operational management of the hotel as the hotel operator. This includes personnel management, sales, revenue management, quality management and day-to-day hotel operations.

The owner retains ownership of the property, while Maritim is responsible for the ongoing operation of the hotel.

Professional hotel management from a single source

With a management agreement, Maritim takes over the operational management of your hotel. This enables you to benefit from our expertise, standardised processes and professional hotel operations. The aim is to achieve a commercially successful hotel operation that is sustainable from both an operational and financial perspective.

Services included in the management model
  • Operational hotel management
  • Personnel management and recruitment
  • Revenue management
  • Sales and marketing
  • Quality management
  • Budget planning and reporting
  • Strategic development

Franchise and management – a direct comparison

 FranchiseManagement
Hotel operationsOwnerMaritim
Personnel managementOwnerMaritim
Brand presenceMaritimMaritim
Operational responsibilityOwnerMaritim
Sales supportMaritimMaritim
Suitable forExperienced operatorsInvestors and owners

Which hotels are a good fit for Maritim?

We work with hotel owners, investors, project developers and experienced hoteliers who are committed to long-term quality and commercial success.

We consider both existing hotels and turnkey new-build projects that are aligned with our brand and quality standards.

Of particular interest are:

City hotels and airport hotels

Hotels in economically prosperous cities and metropolitan areas, business hotels catering to an international clientele, and conference and meeting hotels

  • Good transport connections
  • Economically strong region, such as an airport location or city centre
  • At least 150 rooms, including standard rooms and suites
  • Conference and event facilities with spacious rooms, excellent technical equipment and catering
  • Guest rating: at least 85% satisfaction based on 500 or more reviews for existing properties, for example on Google Maps, equivalent to 4.2 out of 5 or 5 out of 6, with a recommendation rate of at least 85%
Night view of Skanderbeg Square with illuminated Maritim Hotel Plaza Tirana in the background
Exterior view of the Maritim Hotel with large logo, manicured greenery and flags at the entrance

New-build projects

Individual franchise and management concepts for turnkey hotel properties and projects in the final stage of development. Together, we develop a tailored hotel and operating concept that is optimally aligned with the location and target group.

Existing properties

Rebranding and integration of existing hotels into an established hotel brand.

Holiday and resort hotels

Beach and resort hotels, holiday hotels in popular tourist destinations, hotels offering wellness, spa and leisure facilities, hotels with an international guest base

  • Attractive tourist location, directly on the beach or within walking distance
  • Airport transfer time of no more than 90 minutes
  • At least 120 rooms, including standard rooms and suites
  • Guest rating: at least 85% satisfaction based on 500 or more reviews for existing properties, for example on Google Maps, equivalent to 4.2 out of 5 or 5 out of 6, with a recommendation rate of at least 85%
Aerial view of the resort with pools, beach, modern hotel building and coastline
Outdoor pool with sun loungers and parasols during atmospheric sunset

A partnership in just a few steps

The path to partnership

From the initial analysis through to successful implementation, we support you personally and collaboratively every step of the way.

1. Initial consultation
Analysis of your objectives and general conditions.

2. Location and potential analysis
Assessment of the market and its commercial opportunities.

3. Development of the appropriate model
Franchise or management – tailored to your project and your requirements.

4. Contract conclusion
Definition of the terms and conditions for our collaboration.

5. Implementation
Integration into our systems, processes and brand.

6. Successful hotel operations
Regular dialogue and close collaboration ensure mutual trust.

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Benefits of working with us

Benefit from a strong distribution network with national and international reach, as well as a hotel brand recognised by guests around the world.

  • Distribution network comprising corporate clients, agencies and other partners
  • Professional and experienced hotel management
  • Regular quality audits and measures to optimise hotel operations
  • Qualified training programmes for employees
  • Efficient cost management to optimise profitability
  • Connection to Maritim’s reservation systems and booking platform, available in five languages

Let’s talk

Whether it is a new-build project, a rebranding or an existing hotel, together we develop the right solution for sustainable success.

Get in touch with us today – with no obligation

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