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Google Analytics
is an analysis service that utilises completely anonymous online usage statistics to facilitate website
optimisations.
Google Ads
is a service provided by google that prompts advertising based on the keywords used in searches.
Anonymous statistical data is required to analyse the effectiveness of the advertising.
HotJar
is an analysis service that utilises completely anonymous online usage statistics to facilitate advanced
website optimisations. None of the data entered into forms is collected.
Sojern
delivers personalised advertising on various external websites. The advertisements are optimised and
analysed using anonymised statistical data.
